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Bet 9ja is an web-based gambling company that provides betting on primary sporting events running in Nigeria. Traded under KC Gaming Networks Limited and managed by a series of shareholders of multiple nationalities, the website is licensed by the Lagos State Lotteries Board (LSLB) with approval to operate in other parts of Nigeria. Bet9ja.com is the third most-visited website in Nigeria after Google and Youtube.com in late April 2020, according to Alexa.com, a global internet traffic ranking firm. It is also the number one most-visited local site in Nigeria and the exclusive Nigerian website in the top 500 most-visited websites internationally as of April 2020, according to a recent listing by IABC Africa. Bet9ja was created by Ayo Ojuroye and Kunle Soname who are its CEO and chairman respectively. In 2022, Bet9ja became the primary sponsor/partner of the Nigeria Professional Football League. The company was the headline sponsor of the 2019 edition of Big Brother Naija.